The general rule to be the best at anything is first to beat the best in the said field or industry or come up with a brilliant product or strategy to be the best one standing out. And this will take time and a lot of effort from you or the business itself. You can’t really be best if you don’t beat the best, can you? That’s the main reason why so many giant companies go up against each other and design website like Kayak or any other that they like or wish to make. A website amazingly gives them an edge over their competitors. Did you know about this?