“Pricing precision.
Increasing the value of remnant ad space.
The ability to tweak.
Gaining audience insight.
Private marketplaces maintain premium inventory.
Improving direct sales strategy and pricing.”
I have been in marketing for a long time and I understand that many marketers can be confused by the differences between programmatic and RTB. This is understandable, since RTB is essentially a subset of programmatic advertising. I found a great article for you https://www.oxagile.com/article/see-the-difference-between-rtb-and-programmatic/ thanks to which you will find all the answers you need.
.
.